Curriculum Vitae
Alexander Dross - Global Capability Owner for Web & AI Search Strategy

Alexander Dross

Global Capability Owner – Web & AI Search Strategy, Aviation Entrepreneur

15+ years of experience in digital strategy, SEO, and AI search optimization for Fortune 500 pharmaceutical companies.

Open to Opportunities

Target roles: VP Digital • Head of Search Strategy • Senior Director Digital / Web Strategy

Germany, Switzerland, Spain and USA preferred, open to relocation | Remote / Hybrid

Key Achievements

2,000+
Websites Managed
60+
Global Markets
40%+
Traffic Growth
35%
Cost Reduction

Core Expertise

Search & AI

  • • SEO Strategy – Expert (15+ years)
  • • GEO (Generative Engine Optimization) – Expert
  • • AI Search Visibility & LLM Optimization – Expert
  • • Voice Search & Answer Engines – Expert

Technical

  • • AWS Cloud Architecture – Advanced
  • • TOGAF 9 Enterprise Architecture – Certified
  • • n8n / Make.com Workflow Automation – Advanced
  • • CDN, Caching & Web Performance – Expert

Leadership

  • • Scrum: PSPO II / PSPO I – Certified
  • • Scrum: PAL I – Certified
  • • Managing 29+ international team members (external)
  • • Digital Transformation – Expert
Nov. 2021 – Present
Boehringer Ingelheim International GmbH logo

Global Capability Owner - Web & AI Search Strategy (Director Level)

Boehringer Ingelheim International GmbH

Part of the 'Go-to-Market' (GTM) team in Corporate. Responsible for Boehringer Ingelheim's global Web Platform and AI-ready search infrastructure.

March 2020 – Present
Boehringer Ingelheim International GmbH logo

Global Capability Lead - Search & AI Optimization Strategy (Director Level)

Boehringer Ingelheim International GmbH

Leading both technical and business side of Boehringer Ingelheim's global Search Strategy, evolving from traditional SEO to GEO.

Oct. 2019 – Nov. 2021
Boehringer Ingelheim International GmbH logo

Global Process, Data & Platform Owner (Director Level)

Boehringer Ingelheim International GmbH

Accountable for Search, Apps, 3rd Party Data & Paid Media Management across all digital channels.

Oct. 2018 – Sept. 2019
Boehringer Ingelheim International GmbH logo

Global Process Owner (GPO) – Search Strategy

Boehringer Ingelheim International GmbH

Developed and evolved global search engine optimization standards and domain strategy.

Jan. 2018 – Sept. 2018
Boehringer Ingelheim International GmbH logo

Global Digital Capabilities Manager – Search Excellence

Boehringer Ingelheim International GmbH

Part of the 'Digital Excellence' team in Corporate.

Sept. 2016 – Dec. 2017
Boehringer Ingelheim International GmbH logo

Corporate Digital Governance & Quality Assurance Manager

Boehringer Ingelheim International GmbH

Implemented governance for quality standards and built a global Digital Governance process.

April 2016 – Aug. 2016
Boehringer Ingelheim International GmbH logo

UX, Global SEO & Domain Strategy (Contractor)

Boehringer Ingelheim International GmbH

Part of the 'Digital Excellence' team in Corporate. Worked on User Centered Design, A/B testing implementation, and established an internal UX Testing Center.

Jan. 2008 – Present
Dross:Media Consulting logo

CEO & Founder

Dross:Media Consulting

Consulting, strategic and operative implementation of online branding, Inbound Marketing, Social Media Marketing, and web development. Clients: McDonald's NRW, Bayer AG & Butterfly et al.

Jul. 2010 – Jan. 2012
sixunity GmbH logo

Co-Founder & Marketing

sixunity GmbH

frinXX – Gastronomy services innovation enabling customers to order real beverages online for own consumption or as gifts, redeemable via mobile codes at participating venues.

Oct. 2006 – Aug. 2011
virtualnights:media Ltd. (now Brandfit GmbH) logo

Freelance Project & Regional Manager

virtualnights:media Ltd. (now Brandfit GmbH)

Germany's biggest lifestyle community. Head of 200+ employed photographers, regional representative in lifestyle and event business.

Bochum University of Applied Sciences logo

B.Sc. Business Engineering and Electrical Engineering

Bochum University of Applied Sciences

B.Sc. business engineering and electrical engineering (250 credits)

Award for the best bachelor's thesis of the year: "Approach of a global domain strategy in pharmaceutical industry"

IESE Business School, Barcelona logo

Asset Strategy in a Digital World

IESE Business School, Barcelona

Gaining insights into digitalization's impact on the pharmaceutical industry.

Completed intensive program covering digital density, value propositions, rapid prototyping, and managing digital transformation.

Certificates & Skills

21+ certifications

AI & LLM

  • Prompt Engineering Professional
  • LLM Fine-tuning & RAG Architecture
  • AI & Machine Learning Fundamentals

Automation & AI

  • n8n Workflow Automation Expert
  • AI Agent Development
  • Low-Code/No-Code Specialist
  • Python for Data Analytics

Google & Search

Awards & Recognition

Jan. 2019 – Present
The 'Stratux' Project logo

Open Source Contributor

The 'Stratux' Project

Contributing to make uncontrolled airspace safer for private aviators through open source anti-collision systems.

May 2022 – Present
Association of Enterprise Architects (AEA) logo

Member

Association of Enterprise Architects (AEA)

The definitive professional organization for Enterprise Architects.

June 2018 – Present
Drupal Association logo

Member & Open Source Contributor

Drupal Association

Helping the open-source Drupal CMS project flourish.

Jan. 2018 – Present
Build & Grow e.V. logo

Strategic SEO & IT

Build & Grow e.V.

Building housing for people in need in Europe's poorest nations.

What Colleagues Say

Senior LeadershipJanuary 2026

"Alexander is a true digital wizard - one of the deepest and most technically fluent experts I have worked with across web technologies, apps, SEO, SEM, and the broader digital ecosystem. He has an exceptional ability to understand how the internet really works, cut through noise and buzzwords, and get straight to robust, scalable solutions. His expertise is not theoretical; it is hands-on, precise, and battle-tested. When Alexander owns a topic, you can be confident it is handled by someone operating several levels above the norm. For any organization looking for uncompromising digital excellence and real technical mastery, he is a rare asset."

Agency PartnerAugust 2023

"I've worked with Alex in my capacity as an agency leader, with him as our client for the last seven years. His knowledge and technical expertise has helped Boehringer Ingelheim to activate their GTM strategy and build meaningful engagements with their customers. He went in with a plan to centralise and systemise key technical, data and marketing functions in which he has been incredibly successful. Alex is a person who sees opportunities to do things better and drives the change he wants to see. He is tenacious, extremely smart and on top of all that, a truly nice guy."

ClientAugust 2023

"I've had the pleasure to work together with Alexander on multiple occasions. He is extremely skilled in SEO and web development. His deep knowledge in these areas is clear in his work, where he consistently finds effective and efficient solutions. He understands both the big picture and the fine details, and he uses his expertise to create real value for his clients."

MenteeNovember 2024

"I had the pleasure of working with Alexander Dross, and I can highly recommend him – both professionally and personally. Alex supported me as a supervisor and developer of my websites in an impressive way. Without his professional help and his clear eye for details, I would never have been able to create such a structured and appealing website. I was particularly impressed by his ability to translate complex requirements into elegant and functional solutions. His know-how, reliability and patience made the collaboration not only effective, but also extremely pleasant."

ColleagueJanuary 2026

"I've had the privilege of collaborating with Alex at Boehringer Ingelheim, where he excels as Global Capability Owner - Web Strategy and Global Capability Lead for Search Engine Strategy. Alex masterfully bridges business and technical domains, driving our global web platform, SEO/SEA, paid media, apps (iOS/Android/PWAs), and third-party data integrations with strong analytical skills and clear strategic focus. In a regulated pharma environment, he consistently delivers measurable improvements in visibility, user experience, and process efficiency. He's a collaborative leader, results-oriented, and highly knowledgeable in digital transformation. I highly recommend Alex - he's a true asset to any team!"

Business ContactJanuary 2026

"Alexander combines deep technical expertise with exceptional strategic thinking. As someone in real estate, I've seen firsthand how critical digital presence and search visibility are for business success. Alex doesn't just understand SEO - he understands how to translate complex digital strategies into tangible business outcomes. His ability to simplify technical concepts while maintaining precision made our collaboration both productive and insightful. A true professional who delivers results."

Interested in working together?

Available for freelance consulting in SEO, GEO, AI Search Strategy, and Enterprise Digital Transformation.

Trusted By

Clients & Partners

Pharmaceutical Companies, Universities, Municipal Facilities, Fast Food and Sports Equipment Manufacturers, as well as sponsorship for NGOs.